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how we think and act...

we think and act holistically:
the whole is greater than the sum
of its parts.

we think and work team orientated:
only comparative evaluations return truth
values. thinking means comparing.

we think and act with minds and hearts:
there are painters who paint the sun as
a yellow spot, but there are others who
turn a yellow spot into the sun.

we think and act systematically:
visions need roadmaps.

we think and act responsibly:
there is no future without a past.

we think and act process orientated:
the way is the aim.

we think and act critically:
information before criticism.

we think and explain clearly:
everything should be made as simple
as possible, but not simpler.

 

our language is a system with an
established inventory of elements
and rules and at the same time, while
seeming to be a contradiction, it is a
game with almost unlimited possibili-
ties: different contents, statements and
meanings can be generated with the
very same letters: suspense and
boredom, silence and noise, enthu-
siasm and listlessness, caution and
brashness, order and chaos, intelli-
gence and ignorance.

as visual composers we find our task,
our aim and our enjoyment in design-
ing a visual language which, like its
spoken or written equivalent, offers
a maximum of creative possibilities
with a minimum of elements.

a language which doesn't produce
an image but delineates a profile,
a language which doesn't display
a hasty make-up but paints a face,
a language as an invitation to dia-
logue, as a tool for communication
– design and graphics become self-
evident.

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